Lioness For July
Lioness brochure
Introducing Lioness by Nettie
A scent born from football. A tribute to the spirit that makes it unforgettable.
Founded by Source，Nettie is a fragrance brand built on the belief that scent holds power to spark memory, express identity and carry meaning. Lioness is our way of bottling the feeling of the Women’s Euros, not just the moments on the pitch, but the pride, energy and community that surrounds it.
Inspired by the 2025 tournament and shaped by the fans who live the game, Lioness is a fragrance made with and for supporters redefining football culture. Through TikTok and Instagram, our followers helped choose the bottle, the label, the cap and even the scent itself. The result is a small-batch extrait that honours women’s football as something lasting, not seasonal.
Lioness is vegan, cruelty-free and made in London in limited runs. It arrives with purpose and pride. A fragrance that says the culture of women’s football deserves to be remembered in full colour and full feeling.
Launching in time for the 2025 Women’s Euros.
Coming soon.
1. [customized Cap]
n Manufactured using Fused Deposition Modeling (FDM) 3D printing technology, finished with premium metallic paint.
n Available in three bespoke football-inspired colours: gold, silver, and a customised England-themed shade.
n The 3D printed material is Polylactic Acid (PLA), a biodegradable compound fully decomposable by natural microorganisms into carbon dioxide and water.
2. [Label]
n Features Nettie's signature deep pink combined seamlessly with England’s iconic red and white.
n Describes perfume notes through football-inspired language, symbolically highlighting the strength of the current England women's national football team.
n Includes Lioness special edition markings: "WEMBLEY '22 & SWITZERLAND '25."
n Tagline: "We don't just make a scent, we bottle memory."
n Produced using environmentally friendly, biodegradable PLA film.
3. [Perfume]
n Top Notes: Mandarin oil, Petitgrain.Middle Notes: Jasmine, Orange Blossom.Base Notes: Musk, Cedarwood oil, Vanilla, Ambergris.
n Rich fragrance evocative of "smelling like a goal." It features zesty, vibrant grapefruit notes alongside smoky, powerful "dragon’s breath." Bold, joyful, and fearless, reminiscent of celebrations and champagne—a scent akin to a Georgia Stanway strike into the top corner.
n Contains over 20% fragrance concentration (Eau de Parfum), ensuring lasting fragrance for more than 24 hours.
n Compliant with OECD standards; animal-friendly and cruelty-free.
n Crafted using premium denatured ethanol, providing gentle fragrance and skin-friendly qualities, with an extended 5-year shelf life.
4. [Atomiser & Dip Tube]
n Features a high-end dual-fluid atomising nozzle coupled with a precision spring-driven mechanism, delivering an exceptionally fine and uniform mist.
n Atomiser casing treated using an aluminium electroplating technique, achieving a mirror-like metallic lustre combining aesthetic appeal with premium quality.
n Includes an invisible dip tube made from high-transparency materials with advanced refractive control, rendering it almost invisible inside the bottle. This maintains the bottle’s clear aesthetic, exemplifying a sophisticated blend of functionality and design.
5. [Tag]
n Made from 0.8mm thick environmentally friendly textured cotton paper (Cotton Paper/Recycled Textured Board), composed of cotton pulp, bamboo pulp, or recycled paper.
n Soft, weighty feel with a natural matte texture, free from coating, subtly textured with natural fibres; recyclable and biodegradable, aligned with sustainable principles.
n Utilises embossing/debossing finishing techniques.
n Text features partial embossed printing for a three-dimensional effect, enhancing both visual and tactile experience to accentuate brand quality.
n Employs die-cut window design, integrating cut-out sections with inset frames to enhance visual depth and intrigue.
6. [Gift Box]
n Crafted from sophisticated ivory-white art paper with a subtle grain texture, offering simplicity, elegance, and high-end appeal.
n Features a magnetic closure for smooth yet secure opening and closing, adorned with recycled PET fibre threaded ribbon, complemented by an internal honeycomb-structured eco-friendly cushioning paper to ensure bottle protection and shock absorption.
n Ready for direct gifting without the need for additional wrapping, ideal for special occasions or customised gifts, reflecting refined taste and thoughtful consideration.
